At Hurray, we believe spaces are not only meant to be seen. They are meant to be experienced.
As we transitioned into our new home at Hurray HQ, we knew the space would hold more than desks and drawings. It would hold conversations, collaborations, milestones, and meaningful first impressions. Hosting, for us, is not an afterthought. It is part of how we shape relationships.
To explore this idea more deeply, we spoke with Sanj V. Licaros, founder of The Daily Butlery, whose work centers on refined, intentional hospitality.
A Space Meant to Welcome
When Sanj first stepped into Hurray HQ, she described it as warm and welcoming. A space where intimate gatherings feel natural. Lovely views of BGC. Tasteful interiors. A charming music bar. A clean and well kept powder room. All details thoughtfully in place.
It affirmed something we have always believed. Design is not just about visual impact. It is about emotional readiness. A space prepared to receive is a space designed with care.
Hosting Is Not an Event. It Is a Practice.
In Sanj’s words, intentional hosting is never just about the event itself. It is about practicing true hospitality. The kind that reveals itself in the details.
When clients and partners feel genuinely welcome, safe, and seen, they feel valued. And when people feel valued, relationships deepen. What begins as a meeting can evolve into long term trust.
For growing companies, this shift is significant. Hospitality becomes part of brand culture, not a one time performance.
Beyond Accommodation
There is a difference between accommodating guests and truly welcoming them.
Sanj shared that genuine hospitality happens when a company stays true to its beliefs and values. When hospitality is not rehearsed, but lived. When every team member understands what the brand stands for and naturally embodies it.
That alignment is leadership in action. It is the quiet, consistent standard set behind the scenes. It is the reflection after every gathering. What worked. What could be better. How do we grow.
This is how hosting moves from task to tradition.
More Than Food on the Table
Proper hosting begins with fundamentals. Clean spaces. Thoughtful flow. Comfort. Courtesy.
But it does not end there.
When timeless principles are shaped by a company’s culture, hospitality becomes both polished and personal. It feels authentic. Clients do not just notice the setup. They feel the values behind it.
At Hurray, this means designing environments where conversations happen with ease. Where the atmosphere supports clarity. Where transitions unfold naturally.
Hosting as Evolution
We operate in a digital age where attention is fleeting and competition is constant. In that landscape, genuine connection stands out.
Learning how to host well becomes part of a company’s evolution. It builds integrity. It strengthens trust. Over time, it cultivates loyalty that no algorithm can manufacture.
For us, hosting is not separate from design. It is an extension of it.
Because every space we shape carries intention.
And every guest we welcome carries the possibility of what comes next.