Design For You : A Look into Hurray's Refreshed Branding
Hurray’s reasoning behind the brand refresh is to keep up with the times and adapt to the ever changing work landscape. Looking to the future, Hurray did not want to be stuck in its ways especially knowing that the way we think of design needs to change! Hurray designs for clients all over the Metro, and we haven’t let up. Hurray designs to adapt and Hurray designs for you. Personalization that knows no bounds.
The Hurray Design Logo has been made more versatile by creation of the logotype’s extended applications. The creation of a subline system expands on the identity of the brand by introducing possible sub-brands which focus on the different services that the company offers. It also opens up the company to expand to new services as they expand in the future
Our design direction still follows Hurray’s original grid structure. The grid is the underlying principle behind our designs creating designs whose elements are composed within our brand language.
The idea of Hurray Design creating boundless designs is also translated into our designs in the sense that the grid guides us but does not create its own visual element so as not to compete with other elements of our visual designs.
We retained Supria Sans as Hurray’s primary typeface in order to retain brand familiarity and continuity among those who recognize the typeface. Supria Sans is a grotesque sans serif inspired by the clarity of Swiss typography but with subtle curves and details that give it character and personality.
Complemented by the Inter font family to provide a better readability option that pairs well with Supria Sans. Inter is an open source typeface with legible forms.
Hurray’s new color palette wanted to draw from its roots and choose colors that reflect the brand’s personality and passion for design and positivity.
We are a team of high spirited creatives with strong yet refined tastes in design. We know our market shares our enthusiasm for design so we found a palette that would satisfy our existing partners and appeal to a new, wider audience
Hurray Design is a creative design company, well-known for its thriving interior design practice. Hurray’s refreshed brand philosophy, Design For You, expresses dedication and value to personalizing creative ideas to every kind of customer and helping them achieve their personal potential.
Go beyond ordinary to delighting people with great design.
If you like what you’ve seen and think you want to work with us, then get in touch with us here so we can talk and get started!
Go beyond ordinary to delighting people with great design.